Lori Senecal is among the few women who have built an excellent reputation for themselves in the advertising industry. She is the current CEO of MDC Partners Network and also served CP+B as its global CEO. Senecal recently announced that she would be retiring from both positions in December 2017. Her outstanding work at CP+B is greatly appreciated by its chairman, Chuck Potter. He believes that Lori has helped in making the services of the firm more flexible and attractive to the clients. Senecal was hired by CP+B in March 2015 and assisted in signing an advertisement deal with the American Airlines in October 2015. The airline company’s account had been held by TM Advertising for over 25 years.
According to Adage, Chuck Potter has been preparing for the retirement of Lori Senecal for the past two years. He has been consulting her in making careful decisions on the development of an excellent leadership team for the company. The two are determined to ensure that CP+B will have competent administrators when Lori retires. They have been great business partners and friends. The global CEO has restructured the advertising agency by developing excellent strategies that have made it efficient in service provision.
CP+B’s chairperson is striving to nurture a new generation of leaders who can manage its future operations. The agency recent elevated Danielle Aldrich from serving as an MD of CP+B Boulder to being the president of CP+B West. Her new office oversees the activities both CP+B Los Angeles and CP+B Boulder. Aldrich was among the professionals who negotiated to win advertising deals with Hotels.com, American Airlines, and Hershey.
Senecal’s tenure at the advertising agency has been remarkable. Lori Senecal has assisted the professionals who serve its international divisions to improve their management skills. All its executives have been working to ensure that it attains success both locally and globally. Lori believes that promoting the regional administrators of CP+B helps the firm to distribute its human resources and ensure that clients are served by the best talents. Danielle Aldrich has worked at CP+B for about 14 years, and Lori understands a lot about its operations.