Roberto Santiago Says the Brazilian Mall Industry does not see any Deceleration

Roberto Santiago of Manaira Shopping located in João Pessoa, says that the mall industry in Brazil does not see any slowing due to the recent economic crisis. He points out that the industry displayed a healthy growth of 6.5% in the year 2015. The greatest example of the growing business of shopping industry is the continuous expansion plans of Manaira Shopping in the recent years, under the leadership of Santiago. A census conducted by the Abrasce showed that there are 538 shopping centers in the country with another 30 are in the process of construction. This displays the strength of the sector along with the potential for growth in the coming years.


The survey also showed that more than 1 million people are working in the shopping mall industry. Interestingly, it gave jobs to more than 54,000 people in the year 2015. Santiago says that Northeast region of Brazil is the second hottest mall industry in the country after the Southeast. Interestingly, the state of Paraíba, by the support of Manaira Shopping, displays the strength of the industry, recreating and impacting the development of the area in terms of leisure and sales. The shopping mall of Santiago is one of the major commercial centers in the state and has one of the biggest leasable areas with more than 75,000 square meters.


According to marketing experts, the mall itself is reinventing for a growth-oriented future. The Manaira currently has a college, multipurpose space, gymnasium, and concert hall, by the visionary leadership of Santiago. The confidence of mall owners is also playing a vital role in expansion plans of malls and aggressive marketing strategies. In a recent survey, at least 40% entrepreneurs showed a confidence of growth percent over 5%. More than 60% people think that the economic crisis would not affect their business. Rafaela Barros, the manager at Manaira, confirms that these numbers are critical, and it is a pointer towards the stability of the industry. She says that the shopping industry would only advance in the coming years and contribute to the need for the development of the sector.


Roberto Santiago founded Manaira Shopping in the year 1989 in the capital city of Paraíba. Since then, it has gone through at least five major expansion plans due to the surge of visitors to the mall year after year. Currently, it offers entertainment, shopping, services, food, and more. It has an 11 screen Cinépolis multiplex that offers quality movie watching experience with stadium system, VIP cinema, and more. It has a game station with more than 200 gaming machines with different games offer a new world of entertainment. The mall hosts various services including banking, driver’s license, job, public defender, police register, cell phone, sewing, barber shop, flowers, gifts, and more.

Contributions Of Karl Heideck To The Field Of Law

Labor laws have led to a change in the way people carry out their businesses and entrepreneurs need to make themselves aware of the ever evolving requirements. It is crucial to learn the emerging shifts in the laws guarding business operations to avoid closure of your business as a result of a violation of these rules. Besides, the law of employment has impacted the lives of many individuals and business operators in Pennsylvania due to the great limitations it entails. People who employ underage children ought to face the law, and in some cases, it may lead to the closure of their businesses.

Besides, individuals in Pennyslavia must comply with the labor and minimum wage rules which advocate for a fair treatment of the employees. The laws ought to take action against all business operators who fail to award their employees on time and also those who do not pay them enough money according to the total minimum wage that is in the regulations. At some point, business operators may be negatively affected by this rules, especially if they don’t make enough profits to meet the government’s expectations.

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On the other hand, entrepreneurs also ought to keenly observe the state expectations regarding the leave that they are supposed to offer to their employees as well as the issue of treating them equally. According to, In cases where a firm has retired employees, it is required that they treat them with care and reward them accordingly. Due to the complex nature of employment laws, most business owners currently opt to choose experts to guide them to avoid issues with the authorities.

Karl Heideck is one of the principal attorneys who operate in Philaphedia and is always ready to assist businesses with issues related to the law. Karl takes part in most journals and publications where he contributes in the law forum to help firms understand the expected requirements regarding the treatment of employees.

Karl is a highly focused individual and works hard towards developing his skills and knowledge in the field of law. He has gained vast experience through his various involvements in law firms which he has done for a decade and looks towards helping people deal with their life issues that are law related.

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Lori Senecal Plans to Quite the Advertising Industry

Lori Senecal is among the few women who have built an excellent reputation for themselves in the advertising industry. She is the current CEO of MDC Partners Network and also served CP+B as its global CEO. Senecal recently announced that she would be retiring from both positions in December 2017. Her outstanding work at CP+B is greatly appreciated by its chairman, Chuck Potter. He believes that Lori has helped in making the services of the firm more flexible and attractive to the clients. Senecal was hired by CP+B in March 2015 and assisted in signing an advertisement deal with the American Airlines in October 2015. The airline company’s account had been held by TM Advertising for over 25 years.

According to Adage, Chuck Potter has been preparing for the retirement of Lori Senecal for the past two years. He has been consulting her in making careful decisions on the development of an excellent leadership team for the company. The two are determined to ensure that CP+B will have competent administrators when Lori retires. They have been great business partners and friends. The global CEO has restructured the advertising agency by developing excellent strategies that have made it efficient in service provision.

CP+B’s chairperson is striving to nurture a new generation of leaders who can manage its future operations. The agency recent elevated Danielle Aldrich from serving as an MD of CP+B Boulder to being the president of CP+B West. Her new office oversees the activities both CP+B Los Angeles and CP+B Boulder. Aldrich was among the professionals who negotiated to win advertising deals with, American Airlines, and Hershey.

Senecal’s tenure at the advertising agency has been remarkable. Lori Senecal has assisted the professionals who serve its international divisions to improve their management skills. All its executives have been working to ensure that it attains success both locally and globally. Lori believes that promoting the regional administrators of CP+B helps the firm to distribute its human resources and ensure that clients are served by the best talents. Danielle Aldrich has worked at CP+B for about 14 years, and Lori understands a lot about its operations.



Before settling into a career routine, Eli Gershkoritch needed a break after graduating from law school. He enrolled in Universite de ski in Grenoble for art classes ( Eli Gershkovitch would explore the French Alps on weekends and do his studies during the day. Surprisingly he was about to discover something that in the future will cause him to leave practicing law.


Eli Gershkovitch had a taste of Belgium beer where he described it as an epiphany. On his trip to his first microbrewery in Heidelberg, Germany, he found it big enough to impress but not big enough to be intimidating. He decided to join hands with Walter Cosmas, a president of the ever- expanding brewery business. The partners transformed 30,000sq.ft space into a production facility that annually pumped out 90,000 six packs of Steamworks pale ale and pilsner and 800 twelve packs of their seasonal brews. Eli Gershkovitch has a law degree and was also of good use, his former Vancouver practice included legal work on clients’ liquor licenses, and he had become so familiar with the rules and how he could get them work on his behalf.


As a business man, he still practices law and him as his only client, he created a craft beer festival over his efforts to protect his trademark of the Cascadia craft beer name. He is the CEO of the Steamworks Group of Companies. He has lived the brand for 20 years protects it to date.



Steamworks produced 15 to 17 beers a year. Last August it launched its bottled beer, and it brought success where pale ale and pilsner are sold in 85 government liquor stores as well as some private retailers.


Steamworks Pilsner came first in the British Columbia Beer Awards last October and also won the Northwest Brewing News Readers Choice Award for the best pilsner. The craft beer makes up 50% of the consumed beer in the greater Portland area, and it shows a potential to double the size at the local market. Eli Gershkovitch has seen a broadening of his customer base, including women and liked by both white and blue collar beer drinkers.

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