WEN was founded in the year 2000, based on the belief that good looking hair should be achieved without sacrificing its health. The company’s products have a different approach when it comes to hair cleansing, as they contain no harsh sulfates which lather. The company was established by Chaz Dean at the age of 21, a popular hair expert who started his career by developing hair care products for a popular salon in Beverly Hills.
Sulfate is a harsh chemical for the skin, which means when used in a shampoo it can affect the scalp, causing irritation. Conditioners and shampoos that are free of sulfates, such as the products WEN offers, are gentle on the scalp and they don’t cause the dry skin which can lead to redness and itching. Conditioners and shampoos that tend to lather a lot end up adding oil to your hair and strip your hair away of its natural oils.
While hair products that don’t contain sulfates will not lather as much, they end up helping you retain moisture in your hair. As a result, your hair will have more volume and a natural shine, which in turn will help you use less hair care products that can end up damaging it. The moisture also helps prevent split ends, which means you might not need to have to get a haircut as often.
In order to remain healthy, your hair needs a certain amount of oil. On the other hand, you don’t need to add excess oils from products which contain sulfates. This makes sulfate-free products ideal for being used on a regular basis. The lack of chemicals found in WenHairCare products also helps retain hair coloring, instead of washing it away. In addition, their cleansing conditioner helps detangle and strengthen your hair. Wen hair care products are available online on QVC.com and select retail stores nationwide.